Beacons on the test bench
We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.
Behind the scenes of one tweet
Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.
All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.
New York Advertising Week 2015
From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.
So yeah, we finally tried Slack too.
Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.
Awwwards Interview with LOOP
The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.
LOOP at Apple's WWDC14
An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.
Into the Wild at RE:PUBLICA 14
Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.
How to run a successful app launch campaign
In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Must Reads! Volume 5
Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.
Must Reads! Volume 4
The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.
Must Reads! Volume 3
A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.
The idea behind LOOP’s Sunny Hours
At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!
Must Reads! Volume 2
A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.
Technical aspects behind the PUMA Speed Trap
A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.
Must Reads! Volume 1
An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.
How much did LOOP's new website cost?
Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.
Why we started LOOP.LABS
We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.
Brand Filters on Snapchat
239.623 brand impressions in 8 hours for just $15,58? Snapchat is killing the social networks game. No one seems to understand the needs of brands and users better than Snapchat at this point. And they spoil us with non-stop awesome updates: The most popular thing for brands about Snapchat are personalized branded Snapchat filters. Snapchat calls this an on-demand geofilter. We've created one for PUMA's Tricks Launch event in London, and the results exceeded all our expectations.
What is a snapchat on-demand geofilter?
Geofilters are location-based overlays that users can apply to their snaps. Snapchat differentiates between personal geofilters (for birthdays or weddings) and business geofilters (to promote a business). For business geofilters, brand logos and trademarks are permitted. #yay
At the moment, this is only available in the US, UK and Canada, but we expect that Snapchat will roll this out to more countries soon. Businesses and individuals alike can create on-demand geofilters. So whether it’s for your best friends bachelor party, a sale at your store or a product launch event – Geofilters make it easy for snap chatters who are on the location to share your brand message to friends.
Snapchats brand filters can upgrade your snaps and make them completely unique. They not only look great in the your brand’s snaps, but also active users can use it and spread the message for you. We used branded geofilters for PUMA and Red Bull events and what can we say? It was a great success!
Let’s look at the PUMA example.
PUMA launched their new Trick Boots in London and we used snapchat amongst all other social networks to cover the launch event. Our snapchat filter included the PUMA logo as well as the Play Loud claim. A cool splatter design that met the design of the new boots as well as the young target group’s needs.
How it works
- To design your custom brand filter, you can download illustrator or photoshop templates on snapchat (https://storage.googleapis.com/on-demand-geofilters/geofilter-templates.zip)
- The filter must be 1080px wide by 1920px high
- Files should be under 300KB in size and saved as a .PNG file with a transparent background.
- No photographs of people.
- No URLs, phone numbers or emails.
- Don't cover up too much of the screen.
- Test it with different photos (light or dark ones)
Learn more about the Submission Guidelines here: https://geofilters.snapchat.com/submission-guidelines
Submit your filter, define a time and set a geofence
If you have designed your filter based on the guidelines, you can simply submit it to Snapchat online. Draw your geofence thoughtfully, it should cover the relevant area. People should be able to use it on their way to and from the location as well.
- An on-demand geofilter must be between 20 thousand and 5 million square feet
- Select dates and times you want the filter to be active. An on-demand geofilter cannot be acitve for more than 30 days
- You can only set a time in your time zone, so make sure you calculate the time difference when planning a geofilter in another time zone.
- Snapchat will give you a cost preview immediately.
Snapchat delivers stats for the geofilter right after the campaign period ended, and we've been amazed by the performance of our branded PUMA filter. The stats show how many times your filter was used and also viewed by the audience, either from a direct snap or on the sender’s story.