Beacons on the test bench
We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.
Behind the scenes of one tweet
Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.
All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.
New York Advertising Week 2015
From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.
So yeah, we finally tried Slack too.
Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.
Awwwards Interview with LOOP
The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.
LOOP at Apple's WWDC14
An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.
Into the Wild at RE:PUBLICA 14
Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.
How to run a successful app launch campaign
In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Must Reads! Volume 5
Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.
Must Reads! Volume 4
The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.
Must Reads! Volume 3
A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.
The idea behind LOOP’s Sunny Hours
At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!
Must Reads! Volume 2
A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.
Technical aspects behind the PUMA Speed Trap
A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.
Must Reads! Volume 1
An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.
How much did LOOP's new website cost?
Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.
Why we started LOOP.LABS
We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.
How to run a successful app launch campaign
After a year packed with hard work, innovative breakthroughs and what some might call nervous breakdowns, we were thrilled to reveal our latest app innovation for a global client. When the app was finally ready to be launched in the app store, we jumped straight into the next challenge. In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Time to get media involved
We were originally hoping to find a way to promote the app directly within in the App Store. Due to not having personal contact with anyone powerful inside the apple empire, we soon decided to focus on ways to promote the app by using different media resources. We already had lots of experience running ads via Social Media and on Google. We also knew that neither Google nor basic banner ads would serve the purpose of getting people to download the app.
What we needed was a simple call to action and as few clicks as necessary to get users from the actual ad to the App Store. And there it was! Turns out the most obvious ad format is the Mobile App Installs Ads provided by Facebook.
All eyes on online media
Our initial media plan involved 4 campaigns with the ads written in the local language of the targeted regions: English, Russian, Turkish and Greek. The English campaign targeted various countries such as India, South Africa, Saudi Arabia, Romania and more had the lion’s share of budget. Russian, Turkish, and Greek ads were targeted to countries where those languages are spoken. When it comes to ads, the biggest advantage of online media compared to traditional media is that you can easily optimize them when you discover areas of opportunity. While monitoring the ads, we were able to make changes quickly based on observed ad performance. We adjusted ads based on the following key findings:
- The countries that were targeted in the first ad campaign had very diverse media characteristics. We divided the English language campaign into a number of sub campaigns with budget shares adjusted to the specific CPMs and CTRs. That way we were able to get most out of the countries showing positive reactions to the ads.
- After a short trial period where we tested various graphics, we put the emphasis on two ad images that generated the highest CTRs. This meant that the branding of the whole campaign was based on internal preselecting in combination with the users’ preferences.
- No matter how large your budget is, Facebook will make sure to use all of it. Therefore, proper Media Management requires you to find an appropriate amount of money to invest in ads in order to get the most cost efficient outcome. The launch campaign’s global focus gave us the opportunity to shift budget as soon as downloads weren’t going up and were becoming more expensive. At the same time, we monitored the Facebook behavior of people who downloaded the app, in regards to the time of the day they were online. By doing so we were able to turn traffic peaks into download peaks.
The launch campaign ran for 9 weeks and promoted app downloads in 13 countries. During this time, we also saw significant analogies between paid and organic downloads. Every peak that resulted from more intense promotion also had an impact on organic download numbers. This was no surprise because people are likely to share things on Facebook, if their app openly asks them to. By sharing app specific content, users became ambassadors for our creation and helped the app go viral.
Before this whole story gets too epic, here is the big reveal. These are some analytic results that might be helpful to set benchmarks for those planning something similar to push their app publication.
With Twitter's new mobile app promotion suite and Google being the next one to join the team of app install promoters with its latest announcement, we have quite some fancy opportunities ahead of us. You better stay tuned.