Beacons on the test bench
We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.
Behind the scenes of one tweet
Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.
All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.
New York Advertising Week 2015
From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.
So yeah, we finally tried Slack too.
Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.
Awwwards Interview with LOOP
The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.
LOOP at Apple's WWDC14
An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.
Into the Wild at RE:PUBLICA 14
Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.
How to run a successful app launch campaign
In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Must Reads! Volume 5
Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.
Must Reads! Volume 4
The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.
Must Reads! Volume 3
A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.
The idea behind LOOP’s Sunny Hours
At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!
Must Reads! Volume 2
A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.
Technical aspects behind the PUMA Speed Trap
A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.
Must Reads! Volume 1
An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.
How much did LOOP's new website cost?
Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.
Why we started LOOP.LABS
We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.
LOOP at Apple's WWDC14
PHOTO BY PHIL DOKAS / CC BY FLICKR
For us, as a digital agency that prides itself on being cutting edge and ahead of the trend, it is more than important to keep up with the technological advancements. That is why we decided to enroll in this year’s WWDC ticket lottery. Apparently winning the National Lottery is less likely than getting hit by lightening seven times. Well luckily, this one was not quite as competitive – and we managed (along with 5,199 other developers) to get the chance to buy one of the coveted tickets.
Our Interactive Technologist Hannes gives an exclusive sneak peek into a week he spent in San Francisco and an insight into the super valuable knowledge that I gained from all of the sessions and labs.
DAY 0 | SUNDAY
I arrived in San Francisco the day before the conference. After a 40 minute taxi ride to my hotel I went to the Moscone Center and checked in to get my attendee badge. The whole check-in experience went really smoothly and didn’t take longer than 10 minutes – which was lucky as after the 17 hour commute I was a little exhausted.
DAY 1 | MONDAY
Trying to get a good seat in Presidio (WWDC’s biggest auditorium) is needless to say not very easy. In preparation to confront the scrum I woke up at 4.30 am to get a good spot in the ever-growing queue, and ended up on the other side of the building. After entering the Moscone Center it took another 2 hours until we actually took our seats in Presidio.
After a genuinely heartwarming (at least to us lowly App developers) video of people talking about their favorite apps and thanking the developers for what they did, Tim Cook (CEO) took the stage to welcome everyone to the conference. He then handed over to Craig Federighi (Senior Vice President, Software Engineering), who introduced all new features of OS X Yosemite & iOS8 and most surprisingly, the new programming language Swift! Now for a few more specific highlights and new features:
OS X YOSEMITE
- Revamped UI (close to iOS7)
- New spotlight search and app launcher
- iCould Drive: Store/share all your documents with iCloud
- Send attachments with up to 5 GB via Mail
- Handoff: Continue to work on your current documents/emails across all your devices without doing anything
- Answer and make calls from OS X or iPad if your iPhone is in range
- Revamped iTunes Connect UI
- Integration of TestFlight: No more UDIDs; Invite up to 1.000 Apple IDs for each beta app
- Introduction of HealthKit: Keep track of your health data in one app
- Introduction of HomeKit: Control and monitor your home automation systems
- Ability to install custom keyboards on iOS
- Integration of extensions by 3rd party apps
- Swift is a new programming language for OS X & iOS apps
- It’s very flexible, efficient and secure
- Introduction of so called “Playgrounds”: See the results of your operations in real-time
DAY 2-5 | TUESDAY – FRIDAY
The remaining week was choc-a-block, ram-packed with over 100 further sessions (or ‘presentations’) and hundreds of labs (or ‘workshops’). I attended as many sessions as humanly possible (you can sleep when you are dead) and get the most out of everything on offer. For those of us who do still need to fulfill some human functions, there was always the option to download the session video the next day.
There was also the option to register for 1 or 2 labs daily. Developers get the chance to talk 1-on-1 with the Apple engineers about the AppStore, UX designs, frameworks, your own apps, bugs and any problems you experience or general chit-chat. Personally, I found these labs the most helpful part of the WWDC the insights that I gained on iOS really were invaluable!