Corporate Fitness: Solved Forever
10
Oct
Corporate Fitness: Solved Forever
  October 10th 2016 by Michael John

Corporate Fitness: Solved Forever

With our new myClubs #loopsweat corporate fitness program, our team gets free access to 25 different sports, fitness and yoga studios in Salzburg and over 400 studios across Austria, all on us.

Brand Filters on Snapchat
25
Apr
Brand Filters on Snapchat
  April 25th 2016 by Anna-Maria Cornely

Brand Filters on Snapchat

239.623 brand impressions in 8 hours for just $15,58? No one seems to understand the needs of brands and users better than Snapchat at this point.

Beacons on the test bench
30
Jan
Beacons on the test bench
  January 30th 2016 by Thomas Kurz

Beacons on the test bench

We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.

Behind the scenes of one tweet
15
Dec
Behind the scenes of one tweet
  December 15th 2015 by Catherine Shanley

Behind the scenes of one tweet

Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.

LOOPTOBERFEST 2015
21
Oct
LOOPTOBERFEST 2015
  October 21st 2015 by Roi Reis

LOOPTOBERFEST 2015

All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.

New York Advertising Week 2015
13
Oct
New York Advertising Week 2015
  October 13th 2015 by Elizma Benade

New York Advertising Week 2015

From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.

So yeah, we finally tried Slack too.
16
Sep
So yeah, we finally tried Slack too.
  September 16th 2015 by Michael John

So yeah, we finally tried Slack too.

Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.

Awwwards Interview with LOOP
21
Jun
Awwwards Interview with LOOP
  June 21st 2014 by Michael John

Awwwards Interview with LOOP

The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.

LOOP at Apple's WWDC14
15
Jun
LOOP at Apple's WWDC14
  June 15th 2014 by Hannes Jung

LOOP at Apple's WWDC14

An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.

Into the Wild at RE:PUBLICA 14
19
May
Into the Wild at RE:PUBLICA 14
  May 19th 2014 by Roxy Zankel

Into the Wild at RE:PUBLICA 14

Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.

How to run a successful app launch campaign
25
Apr
How to run a successful app launch campaign
  April 25th 2014 by Roxy Zankel

How to run a successful app launch campaign

In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?

Must Reads! Volume 5
20
Apr
Must Reads! Volume 5
  April 20th 2014 by Michael John

Must Reads! Volume 5

Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.

Must Reads! Volume 4
15
Nov
Must Reads! Volume 4
  November 15th 2013 by Michael John

Must Reads! Volume 4

The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.

Must Reads! Volume 3
15
Aug
Must Reads! Volume 3
  August 15th 2013 by Michael John

Must Reads! Volume 3

A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.

The idea behind LOOP’s Sunny Hours
03
Jul
The idea behind LOOP’s Sunny Hours
  July 3rd 2013 by Michael John

The idea behind LOOP’s Sunny Hours

At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!

Must Reads! Volume 2
01
Jul
Must Reads! Volume 2
  July 1st 2013 by Michael John

Must Reads! Volume 2

A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.

Technical aspects behind the PUMA Speed Trap
12
Jun
Technical aspects behind the PUMA Speed Trap
  June 12th 2013 by Hannes Jung

Technical aspects behind the PUMA Speed Trap

A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.

Must Reads! Volume 1
10
Jun
Must Reads! Volume 1
  June 10th 2013 by Michael John

Must Reads! Volume 1

An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.

How much did LOOP's new website cost?
08
Jun
How much did LOOP's new website cost?
  June 8th 2013 by Michael John

How much did LOOP's new website cost?

Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.

Why we started LOOP.LABS
01
Jun
Why we started LOOP.LABS
  June 1st 2013 by Michael John

Why we started LOOP.LABS

We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.

go back to labs
  July 3rd 2013 by Michael John

The idea behind LOOP’s Sunny Hours

The idea behind LOOP’s Sunny Hours

It's no secret that agencies aren't the best place to work if the work-life balance is someone's first priority. At LOOP we deal with a lot of different global clients in quite a few time zones. On the one hand, this provides us with the possibility to work on impressive projects from all over the world, but on the other hand, that leads to constant flow of emails throughout all hours of the day and sometimes a project that keeps the ambitious in the office until late into the night. With LOOP's Sunny Hours we have found quite a nice way to give our team some extra time out of the office in the summer. This has worked quite well in the past, so we wanted to share the principle here. Let's call it an "open source employee benefits tool" - feel free to implement it within your organization.

So, what's the thing about LOOP’s Sunny Hours?

The principle is simple but effective. Everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. This means that LOOP gives away an extra week of holiday (in total) to everyone in the team per year. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!

For example, it starts with a Monday morning, followed by a Tuesday afternoon, followed by a Wednesday morning and so on. So, at least once a week, every single employee has half a day off with LOOP’s Sunny Hours. As this perk effects more than 30 weeks of absences every summer for us, it’s important to have some basic rules to ensure that our day-by-day tasks are still running smoothly and both clients and employees are kept happy.

  1. The schedule holds the same pattern for everyone.
    Once a week before lunch, once a week after lunch.
  2. To avoid any chaos, the defined Sunny Hours found in the list are
    not shiftable and cannot be swapped with someone else.
  3. If someone is on holiday or out of office during their defined
    Sunny Hours, they cannot get this back.
  4. Consequentially, if someone takes half a day off while they have
    Sunny Hours, a full day of holiday counts.
  5. We ask them to be available on-call during their Sunny Hours.
  6. A free afternoon means the working day ends at 2pm.
  7. A free morning means the working day starts at 1pm.

The tool

The idea behind LOOP’s Sunny Hours

The tool, as the concept, is simple and effective.  We created an Excel file with a predefined grid pattern that outlines the Sunny Hours schedule. We just add the employees’ names, check to see if all departments are available at all times to ensure that projects are kept running smoothly and post it throughout the office.

Feel free to drop me an email at m.john@agentur-loop.com and I would be happy to provide you with the tools and templates so you can use it for your agency too. It’s unbelievable how much LOOP's team liked the idea from the very beginning – and if you check the Instagram feed from your team during their Sunny Hours, you will see that it’s definitely worth it to implement Sunny Hours to keep hard working teams happy and ambitious.

Michael John

About Michael John

LOOP's CEO. Founded the agency at the age of nineteen. Digital advertising addicted. Creative. Sleepless. Entrepreneurial. Always looking for awesome ideas.