Beacons on the test bench
We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.
Behind the scenes of one tweet
Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.
All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.
New York Advertising Week 2015
From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.
So yeah, we finally tried Slack too.
Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.
Awwwards Interview with LOOP
The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.
LOOP at Apple's WWDC14
An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.
Into the Wild at RE:PUBLICA 14
Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.
How to run a successful app launch campaign
In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Must Reads! Volume 5
Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.
Must Reads! Volume 4
The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.
Must Reads! Volume 3
A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.
The idea behind LOOP’s Sunny Hours
At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!
Must Reads! Volume 2
A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.
Technical aspects behind the PUMA Speed Trap
A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.
Must Reads! Volume 1
An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.
How much did LOOP's new website cost?
Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.
Why we started LOOP.LABS
We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.
New York Advertising Week 2015
There was one immutable law at this year’s Advertising Week in Times Square, New York City: you were never more than 5 meters away from a conversation about Millennials, Mobile, Adblocking or whether television is dead, alive or as the industry referred to it in more than one seminar as ‘having babies’. But despite the week opening on nervous chatter about the painful state of advertising, the dreaded ad-bloc-alypse and what on earth to do with those damn Millennials, a few brilliant seminars later, and it’s confirmed: advertising as we know it is dead. And this is the best news ever. Long live a new era of talking to our audience like they are normal people. Finally.
LOOP was out in full force in Times Square, to dodge tourists, the Teenage Mutant Ninja Turtles, a Mario Brother and to attend the week’s coolest panels. Here are the 4 key things we’ve learned.
01. Ad-blocking. Thank Goodness for that.
It’s not about advertising, it’s about bad advertising.
We’ve been ad-blocking all our lives. How? Simple: you watch TV, an ad comes on, you go to the kitchen, grab a beer, come back and the ad is over. Congratulations, you have just old-school ad-blocked an ad. The problem is that we have applied this type of thinking to modern technology and now people can’t get up and walk away from your ad.
Would ad blockers put publishers out of business, or could they be the catalyst for changing a business model that was broken to begin with? Everyone seems to agree: if we make things people want to look at, target it at the right people, and not force it into their lives, there will be no need for ad-blockers.
At the end of the day, ad-blocking doesn’t mean the end of advertising, it means the end of a certain type of advertising, more specifically, those casino banners that enter your feed like it’s from outer space. However you feel about the ethics of ad-blocking and the steps required to deal with it, one thing is for sure: ads are about to shape-shift and become a whole lot more interesting. And thank goodness for that.
02. Everyone wants those Millennials!
So, Millennials. “Never before has one generation had such an effect on others,” said Rich Antoniello, CEO of Complex Media. Ask any brand whom they want to target and without any hesitation it would be: ‘We want those Millennials!’ Yet, brands still make the big mistake of talking to them and not with them. As one panelist put it: “If any of us walked into a party and behaved the way a brand behaves, we would be asked to leave.”
The thing about Millennials is this: they are people with different needs, different interests on different platforms. Just like Baby Boomers, just like Gen-X. The question is how would talking to a Millennial Mom be different to talking to a Millennial Student? And therein lies the solution. Talk to them like they’re individuals. It really is that simple. In fact, it was Suzanne Powers, Global Chief Strategy Officer of McCann Worldgroup, a very non-millennial, who provided the greatest insight. “I don’t know if anything we’re talking about is different from what we’ve always tried to do,” she remarked. “In the history of marketing, there’s always a new youth generation that’s almost ready to buy stuff.”
But, at the end of the day, Millennials want the same thing from brands that every generation has wanted: Show us a better product than what is currently out there, give us a good reason to buy it and we will. Not so much rocket science. Oh and one last thing, the answer is no, they don’t want to be your friend, dear brand. Sorry.
03. We’re talking mobile-only
What do you mean mobile-first? We’re talking mobile-only. It comes as no surprise that a lot of talk has been around how brands plan to shift all their focus on a mobile-only approach and whether or not this is a good idea. Again it all went back to how Millennials spend their time consuming content nowadays. Facebook Director of US Agency, Katherine Shappley, offered her take: “Two-thirds of people are checking their mobile in the morning before doing anything else, and video is a huge part of that.”
The big trend leans toward mobile video and the demise of TV and that did make a few big media corporations nervous, but not nervous enough to not stop saying: “Television isn’t dead, it’s just having babies”, yes babies in the form of mobile content, if you ask us.
04. The New Agency Model
Stop. Collaborate and listen: lyrics to a Vanilla Ice song, but also the way ad agencies need to remodel themselves in order to stay relevant today.
"It's pretty hard to be an agency right now," said Nick Law, R/GA's global chief creative officer. "The disruption caused by startups is affecting our clients, and they are going after our talent." But instead of considering startups the enemy, R/GA brought innovation closer to home with an accelerator program that houses startups for three months, offering mentorship, creative services and networking opportunities, along with $120,000 in investment in exchange for a 5% equity stake.
This new agency model is all about collaboration and bringing everyone’s strongest attributes to the table. Agencies who are brave enough to put their egos aside and admit that the startup scene might know a thing or two and vice versa, those are the agencies that will bring the real game changing ideas to the world.
So, 4 days, 264 seminars, 95 000 delegates and 25 different ninja turtles alI getting in your way en-route to your next seminar later, it all boils down to this: The audience that’s waiting for you to dazzle them with your products or services mean it earnestly. Here they are. Don’t lie to them, don’t bullsh*t them, don’t waste their time. Entertain them. Forget ROI and clicks and numbers. Just be you, be human, be authentic about what you are and they’ll love you. And together with love comes ROI and clicks and numbers.