Beacons on the test bench
We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.
Behind the scenes of one tweet
Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.
All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.
New York Advertising Week 2015
From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.
So yeah, we finally tried Slack too.
Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.
Awwwards Interview with LOOP
The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.
LOOP at Apple's WWDC14
An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.
Into the Wild at RE:PUBLICA 14
Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.
How to run a successful app launch campaign
In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Must Reads! Volume 5
Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.
Must Reads! Volume 4
The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.
Must Reads! Volume 3
A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.
The idea behind LOOP’s Sunny Hours
At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!
Must Reads! Volume 2
A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.
Technical aspects behind the PUMA Speed Trap
A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.
Must Reads! Volume 1
An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.
How much did LOOP's new website cost?
Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.
Why we started LOOP.LABS
We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.
Behind the scenes of one tweet
Hyper connected, super fast, social media addicted. Key traits of today’s target consumer for so many brands. The challenge? Going beyond planned posts of brand editorial content and giving audiences something they can relate to in the moment when it matters most to them. When it comes to social at LOOP, we know that a straightforward monthly content calendar is not enough and we strive to be agile and relevant when it comes to content. PUMA’s football social media accounts give us an ideal opportunity to make a mark with reactive content.
A PERFECT CASE.
THIS TWEET FOR PUMA AND ARSENAL.
Shortly before the Olympiakos vs Arsenal match, we had the chance to create content with some of Arsenal's heroes including Santi Cazorla and Olivier Giroud. So we shot the ideal, relevant content – just in case. The goal was to create on point, reactive content that could be used to celebrate future goals on Twitter. We want to give those social media addicted football fans a special treat from PUMA Football. Giroud hits a goal scoring streak? No problem, we’re all set. And Santi, don’t worry. We’re totally ready for your next glory moments too.
Who expected Arsenal to have a miracle victory to take them into the next round of the Champions League? We certainly didn’t. What’s even more shocking? Olivier Giroud scoring his first ever hat-trick for Arsenal to secure the vital 3 points and goal difference. Wow! A night to remember for Arsenal fans and a memorable night for us too. It seemed like the stars aligned to give us a perfect chance to join a real time conversation on Twitter and get Arsenal fans excited.
When the referee pointed to the penalty spot, our adrenaline went through the roof. We knew this was it. We went live within a few seconds of the ball sailing past the goalkeeper and hitting the back of the net. Through our timely, relevant, reactive content around Giroud’s hat-trick, we were able to join millions of Arsenal fans around the world in their celebration and collective sigh of relief. PUMA Football was central to the Arsenal Giroud party via social media and we loved every minute of it. We were part of that moment to remember.
Link the original Tweet: https://twitter.com/Arsenal/status/674897210610425856
A tweet can be much more than just 140 characters. When done right and activated in the perfect moment, they can be your most valuable tool. We’ve got serious football fever here at LOOP. Here’s to many more glorious goals and perfect pictures! Follow http://twitter.com/pumafootball and http://instagr.am/pumafootball to see how we engage fans with relevant content in real-time.