Corporate Fitness: Solved Forever
10
Oct
Corporate Fitness: Solved Forever
  October 10th 2016 by Michael John

Corporate Fitness: Solved Forever

With our new myClubs #loopsweat corporate fitness program, our team gets free access to 25 different sports, fitness and yoga studios in Salzburg and over 400 studios across Austria, all on us.

Brand Filters on Snapchat
25
Apr
Brand Filters on Snapchat
  April 25th 2016 by Anna-Maria Cornely

Brand Filters on Snapchat

239.623 brand impressions in 8 hours for just $15,58? No one seems to understand the needs of brands and users better than Snapchat at this point.

Beacons on the test bench
30
Jan
Beacons on the test bench
  January 30th 2016 by Thomas Kurz

Beacons on the test bench

We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.

Behind the scenes of one tweet
15
Dec
Behind the scenes of one tweet
  December 15th 2015 by Catherine Shanley

Behind the scenes of one tweet

Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.

LOOPTOBERFEST 2015
21
Oct
LOOPTOBERFEST 2015
  October 21st 2015 by Roi Reis

LOOPTOBERFEST 2015

All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.

New York Advertising Week 2015
13
Oct
New York Advertising Week 2015
  October 13th 2015 by Elizma Benade

New York Advertising Week 2015

From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.

So yeah, we finally tried Slack too.
16
Sep
So yeah, we finally tried Slack too.
  September 16th 2015 by Michael John

So yeah, we finally tried Slack too.

Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.

Awwwards Interview with LOOP
21
Jun
Awwwards Interview with LOOP
  June 21st 2014 by Michael John

Awwwards Interview with LOOP

The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.

LOOP at Apple's WWDC14
15
Jun
LOOP at Apple's WWDC14
  June 15th 2014 by Hannes Jung

LOOP at Apple's WWDC14

An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.

Into the Wild at RE:PUBLICA 14
19
May
Into the Wild at RE:PUBLICA 14
  May 19th 2014 by Roxy Zankel

Into the Wild at RE:PUBLICA 14

Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.

How to run a successful app launch campaign
25
Apr
How to run a successful app launch campaign
  April 25th 2014 by Roxy Zankel

How to run a successful app launch campaign

In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?

Must Reads! Volume 5
20
Apr
Must Reads! Volume 5
  April 20th 2014 by Michael John

Must Reads! Volume 5

Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.

Must Reads! Volume 4
15
Nov
Must Reads! Volume 4
  November 15th 2013 by Michael John

Must Reads! Volume 4

The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.

Must Reads! Volume 3
15
Aug
Must Reads! Volume 3
  August 15th 2013 by Michael John

Must Reads! Volume 3

A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.

The idea behind LOOP’s Sunny Hours
03
Jul
The idea behind LOOP’s Sunny Hours
  July 3rd 2013 by Michael John

The idea behind LOOP’s Sunny Hours

At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!

Must Reads! Volume 2
01
Jul
Must Reads! Volume 2
  July 1st 2013 by Michael John

Must Reads! Volume 2

A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.

Technical aspects behind the PUMA Speed Trap
12
Jun
Technical aspects behind the PUMA Speed Trap
  June 12th 2013 by Hannes Jung

Technical aspects behind the PUMA Speed Trap

A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.

Must Reads! Volume 1
10
Jun
Must Reads! Volume 1
  June 10th 2013 by Michael John

Must Reads! Volume 1

An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.

How much did LOOP's new website cost?
08
Jun
How much did LOOP's new website cost?
  June 8th 2013 by Michael John

How much did LOOP's new website cost?

Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.

Why we started LOOP.LABS
01
Jun
Why we started LOOP.LABS
  June 1st 2013 by Michael John

Why we started LOOP.LABS

We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.

go back to labs
  September 16th 2015 by Michael John

So yeah, we finally tried Slack too.

So yeah, we finally tried Slack too.

We’ve been on HipChat quite a while now, and never really thought about moving to another system. I mean, HipChat was working well, it’s a great tool and we’ve sent thousands of messages each day through the system – we’ve been friends with HipChat. On a random Friday evening, some of us decided to give Slack a try and test it out. Not that we’ve been actively seeking a new internal messenger system, but there is so much positive stuff about Slack out there, so we wanted to find out what the hype was all about.

Well, 48 hours later we went ahead and changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.

Slack Channels are solving a problem we didn’t even notice before.

Team mails have been quite common here at LOOP. New projects coming in, everyone called down for 5pm to celebrate a birthday, office infos like availabilities and absences and much more was sent throughout the agency – still via email all day long. HipChat just didn’t offer a reliable way to get information out to the complete team, we’ve been fine with using HipChat as a 1:1 communication tool and not as an announcement tool. Sure, there are HipChat rooms – but you just never know who’s in and also if everyone is really getting the information.

Alright, Slack has private groups too - and in addition it got something else called channels. And after testing Slack for just a few hours, it was clear that the channels could have a huge benefit for us – not only for team wide communication but also for more transparency and faster announcements in a well structured way. Basically, these channels act like a ticker. We’re able to pre-define them and ensure that the complete team is getting the messages in every channel. What sounds like a small thing, changed the whole way we can communicate throughout the team within a week.

How we structured our channels

For the beginning we got a few different channels. Most of them have been set up based on common feedback from the team – for example the wish to receive new business announcement on a regular basis or the wish to get informed about launches and project shippings without getting the email inbox flooded.

So yeah, we finally tried Slack too.

Groups for topic and team related communication

As the channels are defined as team-wide communication, we also needed a way to ensure there’s a way to have conversations within the development team or around specific topics like media management, design and ux or other department related stuff. For this, we just created groups for each topic with a simple rule: If the topic could be interesting for you, just get yourself into that room and you’ll stay informed about any specific topic. The fact that we didn’t use channels for that ensures that channels stay 100% company-wide communication and announcements, and also ensures that people are not annoyed by notifications around topics that aren’t interesting for them at all.

Some more reasons that made the decision to move quite easy:

  1. Slack’s UI is sleek, modern and responsive
  2. Slack’s mobile application has a really good UX and it feels good to use it
  3. Loads of available integrations like auto-connecting to Twitter, Basecamp and more
  4. Slack is far better configurable for our needs than other messenger systems

After a week, we did a poll and sent it to the whole team.

  • Just 2 % think HipChat as a software tool was better after a week, everyone else is either fine with Slack (57 %) or even ticked the box for “I love Slack” (42 %)
  • For the question “What do you think about Slack as a new tool for team communication? „ 100 % ticked either “I love it” (41 %) or „I’m fine with it“ (59 %). The answers “Could be better” or “I don’t like it” weren’t ticked at all.
  • Another question was “How do you like the Slack Channels?” which got answered positive in 98 %, just 2 % felt annoyed by daily ad-hoc information and ticked “less usefull”

So the majority of our team really liked Slack and after a week it felt like we’ve never used something else. HipChat is a great tool, the team at HipChat did a great job in building a reliable messaging system and we used it for at least 2 years without ever feeling that we actually miss anything – but the Slack Channels just completely changed the way we approach team communication now, which seems to be a great advantage, gives us more transparency internally and reduces a flood team email communication.

Michael John

About Michael John

LOOP's CEO. Founded the agency at the age of nineteen. Digital advertising addicted. Creative. Sleepless. Entrepreneurial. Always looking for awesome ideas.