Beacons on the test bench
We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.
Behind the scenes of one tweet
Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.
All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.
New York Advertising Week 2015
From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.
So yeah, we finally tried Slack too.
Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.
Awwwards Interview with LOOP
The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.
LOOP at Apple's WWDC14
An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.
Into the Wild at RE:PUBLICA 14
Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.
How to run a successful app launch campaign
In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Must Reads! Volume 5
Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.
Must Reads! Volume 4
The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.
Must Reads! Volume 3
A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.
The idea behind LOOP’s Sunny Hours
At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!
Must Reads! Volume 2
A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.
Technical aspects behind the PUMA Speed Trap
A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.
Must Reads! Volume 1
An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.
How much did LOOP's new website cost?
Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.
Why we started LOOP.LABS
We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.
Technical aspects behind the PUMA Speed Trap
About one year ago we developed the PUMA Speed Trap - an interactive, social connected experience for running enthusiasts. Let's have a look behind the scenes and discover the technical aspects.
You didn't see the PUMA Speed Trap project yet? Get an idea about the challenge before you read this article: Have a look at our case study
How can we measure the speed of a person running at the PUMA roadshow and instantly create a picture of that person, get PUMA branding, as well as the speed result on this picture and share it automatically on Facebook? All of that should happen within a blink of an eye.
The technical solution behind
We started this project with our client providing us with the Microgate RadioSpeed display board kit. This kit consists of two light barriers and a digital display. First of all, we had to figure out how to connect the speed trap with a computer. We studied all available technical manuals and - as there was just no good existing solution available - we decided to build our own serial to USB cable wich seemed to work out well after a few attempts.
Now we started to develop a C# application that listens for input on the serial interface. Simultaneously, we investigated the options for remotely triggering a digital camera (our Canon EOS 5D Mark II). After experimenting with different libraries and frameworks we stuck to the official Canon EOS SDK and the Canon.EOS.Framework developed by Sascha Kiefer.
After putting it all together, we ended up with an application that connected to the speed trap via serial interface and any compatible Canon EOS DSL camera via USB. As soon as someone triggers both light barriers, the speed trap sends the reached speed via it's serial interface to the app. The app then saves this value and immediately triggers the camera. After downloading and resizing the picture automatically, the app applies a custom branding and uploads the picture and the speed value to our Facebook Application via FTP where users were able to claim their pictures via Facebook Connect to get into the highscore.