INSPIRED AT FORWARD FESTIVAL MUNICH
24
Jul
INSPIRED AT FORWARD FESTIVAL MUNICH
  July 24th 2017 by Bonnie Leung

INSPIRED AT FORWARD FESTIVAL MUNICH

For two warm summer days in June, Digital Strategists Victoria Coello and I mingled in Munich’s Old Congress Hall with designers, brand builders, street artists and illustrators, taking in all that our panelists have to offer.

TOPIA: Building a future we can't yet see
24
Jun
TOPIA: Building a future we can't yet see
  June 24th 2017 by Thomas Kurz

TOPIA: Building a future we can't yet see

For TOPIA we turned our office into a speculative design lab, opened our gates for top talents from the Salzburg University of Applied Sciences and reengineered the future.

TNW Conference
20
May
TNW Conference
  May 20th 2017 by Victoria Coello

TNW Conference

Amsterdam was pleasant, even though there were some clouds, we were blessed with good weather, and the conference was equally as enjoyable. It was well organized, featured loads of compelling speakers, and had enough going on to keep us all interested throughout.

Corporate Fitness: Solved Forever
10
Oct
Corporate Fitness: Solved Forever
  October 10th 2016 by Michael John

Corporate Fitness: Solved Forever

With our new myClubs #loopsweat corporate fitness program, our team gets free access to 25 different sports, fitness and yoga studios in Salzburg and over 400 studios across Austria, all on us.

Brand Filters on Snapchat
25
Apr
Brand Filters on Snapchat
  April 25th 2016 by Anna-Maria Cornely

Brand Filters on Snapchat

239.623 brand impressions in 8 hours for just $15,58? No one seems to understand the needs of brands and users better than Snapchat at this point.

Beacons on the test bench
30
Jan
Beacons on the test bench
  January 30th 2016 by Thomas Kurz

Beacons on the test bench

We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.

Behind the scenes of one tweet
15
Dec
Behind the scenes of one tweet
  December 15th 2015 by Catherine Shanley

Behind the scenes of one tweet

Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.

LOOPTOBERFEST 2015
21
Oct
LOOPTOBERFEST 2015
  October 21st 2015 by Roi Reis

LOOPTOBERFEST 2015

All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.

New York Advertising Week 2015
13
Oct
New York Advertising Week 2015
  October 13th 2015 by Elizma Benade

New York Advertising Week 2015

From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.

So yeah, we finally tried Slack too.
16
Sep
So yeah, we finally tried Slack too.
  September 16th 2015 by Michael John

So yeah, we finally tried Slack too.

Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.

Awwwards Interview with LOOP
21
Jun
Awwwards Interview with LOOP
  June 21st 2014 by Michael John

Awwwards Interview with LOOP

The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.

LOOP at Apple's WWDC14
15
Jun
LOOP at Apple's WWDC14
  June 15th 2014 by Hannes Jung

LOOP at Apple's WWDC14

An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.

Into the Wild at RE:PUBLICA 14
19
May
Into the Wild at RE:PUBLICA 14
  May 19th 2014 by Roxy Zankel

Into the Wild at RE:PUBLICA 14

Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.

How to run a successful app launch campaign
25
Apr
How to run a successful app launch campaign
  April 25th 2014 by Roxy Zankel

How to run a successful app launch campaign

In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?

Must Reads! Volume 5
20
Apr
Must Reads! Volume 5
  April 20th 2014 by Michael John

Must Reads! Volume 5

Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.

Must Reads! Volume 4
15
Nov
Must Reads! Volume 4
  November 15th 2013 by Michael John

Must Reads! Volume 4

The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.

Must Reads! Volume 3
15
Aug
Must Reads! Volume 3
  August 15th 2013 by Michael John

Must Reads! Volume 3

A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.

The idea behind LOOP’s Sunny Hours
03
Jul
The idea behind LOOP’s Sunny Hours
  July 3rd 2013 by Michael John

The idea behind LOOP’s Sunny Hours

At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!

Must Reads! Volume 2
01
Jul
Must Reads! Volume 2
  July 1st 2013 by Michael John

Must Reads! Volume 2

A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.

Technical aspects behind the PUMA Speed Trap
12
Jun
Technical aspects behind the PUMA Speed Trap
  June 12th 2013 by Hannes Jung

Technical aspects behind the PUMA Speed Trap

A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.

Must Reads! Volume 1
10
Jun
Must Reads! Volume 1
  June 10th 2013 by Michael John

Must Reads! Volume 1

An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.

How much did LOOP's new website cost?
08
Jun
How much did LOOP's new website cost?
  June 8th 2013 by Michael John

How much did LOOP's new website cost?

Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.

Why we started LOOP.LABS
01
Jun
Why we started LOOP.LABS
  June 1st 2013 by Michael John

Why we started LOOP.LABS

We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.

go back to labs
  May 20th 2017 by Victoria Coello

TNW Conference

Amsterdam was pleasant, even though there were some clouds, we were blessed with good weather, and the conference was equally as enjoyable. It was well organized, featured loads of compelling speakers, and had enough going on to keep us all interested throughout. Also, it had food trucks! In two massive food courts, we took advantage of a cashless payment experience. It was truly amazing.
This year, the TNW tech team went all in – building a whole new suite of tools to double down on networking, matchmaking, pre-scheduled meet-and-greets and introduced new intimate speaker formats. We spoke with Lucie Greene, CEO of JWT Intelligence at one of these intimate settings. The talk covered topics of digital trends, brands and how they influence our society. Some of her key remarks include:

  • Brands are standing as political forces. It’s scary, but true!
  • Luxury brands are trying to become more vertical. The need for changing their strategy is imminent.
  • Behaviors are mobile-only. This is nothing new, but now, developing countries are also entering the game.

The conference found the best speakers worldwide. Some of this year’s featured speakers included: Ryan Hoover (Founder of Product Hunt), Mark Randall (VP of Creativity, Adobe), Linda Kozlowski (COO, Etsy), Taryn Souther (Youtuber), or Emily Weiss (founder and CEO of Glossier).

TNW Conference

Here are 8 key learnings we’ve brought home:

1 Technology should amplify the best of technology and the best of humanity.

We live in a world ruled by technology. So,the least we can do is know how to interact and behave with it. Technology should require the smallest possible amount of attention and should work even when it fails. It takes time to introduce humans to new technology; because of that, technology should always adapt to norms in order to be easily accepted by society. For that reason, during the creation of a product, we should slowly introduce features so that people have time to get accustomed to the product.

2 Customer Value has increased whereas Brand Value is declining

Consumers are becoming more sophisticated and have become accustomed to decide when and how to receive information from brands. With the tools that we have today, it is easier to increase value on customers, than on brands. So, it is important to consider that customers trust other people more than brands. Nowadays, the ways in which we interact, purchase and value brands have changed.

3 Right now, the world of digital media is all about complexity

With all the possibilities and options out there, reaching audiences has become a complex task. An agency should have balance between discipline and passion. On one side, we must show expertise, be controlled, sequential, analytical and rational; On the other hand, we must be intuitive, a bit abstract, imaginative and complex. Digital companies should take care of websites, partnerships, content creation, retail stores, native advertising, geo-localization, community management, loyalty programs, online banners, in-store interaction and being responsive without being constantly innovative.

4 Don’t forget to use Minimal Viable Product

MVP is basically a product with just enough features to satisfy early customers, and to provide feedback for future development. Avoid developing a full-featured product based on assumptions – that could have a high-risk cost. So, if it can be tested, test it. Consider customer-centric insights, make data-driven decisions, and learn from user experiment results and failures. For LOOP, it is important to think big and being brave, but fail fast! Of course, don’t forget to be globally scalable but locally relevant!

5 Use Emojis, they are trendy! (Although there are so many “useless” ones.)

Emoji are weird. They are quickly entering the world of marketing – even email subject lines are now full of emojis. While there are enough of them that some people even manage to use them for entire conversations, there always seem to be odd omissions. We have even seen this last year – how you can order from Domino’s by simply texting them the pizza emoji. But why are there 10 different types of trains, but no disco ball? Jeremy Burge, Founder of Emojipedia emphasized that one key point is to hold back on asking “this but not that” questions. Consider which emoji connects with your audience more, and use it to encourage real-time engagement. However, be careful not to create confusing messages.

6 Computer Performance is at exponential change. It is getting better and better!

There’s no doubt that there are currently three big trends in business: Internet of Things (IoT), Big Data and Artificial Intelligence (AI). But what is really going on? They are all growing and coming closer to hitting commercial and mass-use cases, and it is predicted that by 2040, we are going to be using AGI (Artificial General Intelligence,) and by 2060, ASI (Artificial Super Intelligence). Scary, isn’t it? But as James Temple (creative director of R/GA) said: “In the race to achieve 1-to-1 service via a digital interface, don’t forget the humanity.”

7 Data is the new currency.

These days, business leaders know that data is important in executing their strategy. Data is instrumental to innovation in product and service design, and to effectiveness in marketing. Personalization is key to digital customer experience. Nowadays, we expect easy, automated processes. It doesn’t matter whether we’re placing an order, checking a reservation, or researching a purchase – we expect businesses to know us. AI has change our currency system: we don’t pay with dollars or euros anymore; We pay with data.
This is all because “people want to do the same things they’ve always done, only faster, cheaper and with much more data.”(Marc Teerlink, Chief Business Strategist at IBM Watson Group)

8 Snapchat is still on the hype.

Despite the allure of Instagram Stories, Snapchat is still the most popular social network among 12-24 year olds. Imran Khan (Chief Strategy from Snapchat) commented on how Snapchat will still change the role of storytelling and ways in how brands approach users. Aside from their already famous geofilters, they have released an ad creation tool and more standardized ad formats for outsiders to easily upload via API. New features such as direct buttons to install app by swiping up, long ad videos and exclusively-Snapchat Shows where users’ full attention is on them.

Conclusion:

2 days, 15,000 attendees per day, amazing speakers, and surrounded by robots. With everything you need around topics like AI, Growth hacking, Cloud, VR, Fintech, Data, Branding, Media, Product Development and much more, this has been an amazing experience. The TNW Conference helped us further understand the future of technology and gave actionable insights that can be implemented today in our daily business.

Victoria Coello

About Victoria Coello

Venezuelan born Spanish bred with a creative and strategic mind. Since joining LOOP she creates digital concepts to help our clients find their way into new digital eras using the latest innovative ways to approach end customers.