Digital Brand Building
Everyone's favourite Mexican Cerveza
When thinking about Corona, there are lots of things that come to mind. From beach vibes to rooftop sunsets, from people dancing to electronic dance tunes to the classic lime ritual. We took on the challenge to get all these feelings into a new brand website for Corona.
strong focus on interaction design
Visiting Corona should give you a great feeling about the brand's soul. Bold images and a color scheme that lets you imagine the beach sunsets you're dreaming of are brought together with well thought out interaction design that makes it fun to use the website.
One of a kind Product Page
There is just one product. So, we knew we only had one shot to impress the user with a product page that puts Corona on the stage and delivers facts and figures in a fun and interactive way. Users can take a journey and find out every detail about the iconic Corona bottle at this section.
Storytelling, Events and Content
The new Corona website is just the core element of our digital communication strategy for the brand. As our top level strategy is driven by content and engaging stories to reach our target audience on all available social networks, a magazine part was crucial to create a central point of our digital ecosystem.
Corona is partnering with a huge number of events and festivals. With social activations on-site, we make people talk about the brand.
Can’t be there? No worries. Lean back, kick off your shoes and enjoy the show. We're covering the most important Corona events live on social media channels.
Every event gets featured by influencers we work together with. This ensures users will feel the events sunny vibes when visiting the story section on the website.
Social by default
We built a social hub that pulls in all conversations from different social media channels about Corona and combined them in one functional place. An additional way to stay up to date on live events and get an impression at what others are saying about Corona.
Corona in your pocket.
Creating a perfect responsive version for the new Corona website was a no-brainer for us. It’s optimized for all different devices with location based tools to find your next sip of Corona faster than you can say “¡Hola!"