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Corona

Digital Brand Building

 

Everyone's favourite Mexican Cerveza

When thinking about Corona, there are lots of things that come to mind. From beach vibes to rooftop sunsets, from people dancing to electronic dance tunes to the classic lime ritual. We took on the challenge to get all these feelings into a new brand website for Corona.

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Corona

strong focus on interaction design

Visiting Corona should give you a great feeling about the brand's soul. Bold images and a color scheme that lets you imagine the beach sunsets you're dreaming of are brought together with well thought out interaction design that makes it fun to use the website.

 
 

One of a kind Product Page

There is just one product. So, we knew we only had one shot to impress the user with a product page that puts Corona on the stage and delivers facts and figures in a fun and interactive way. Users can take a journey and find out every detail about the iconic Corona bottle at this section.

Corona
 
"The product page was a very special task. There are all those little details that count and we really put a lot of effort into making it feel engaging and unique."
— Szczepan Krol, Front End Developer
 
 

Storytelling, Events and Content

The new Corona website is just the core element of our digital communication strategy for the brand. As our top level strategy is driven by content and engaging stories to reach our target audience on all available social networks, a magazine part was crucial to create a central point of our digital ecosystem.

Event Activation

Event Activation

Corona is partnering with a huge number of events and festivals. With social activations on-site, we make people talk about the brand.

Live coverage

Live coverage

Can’t be there? No worries. Lean back, kick off your shoes and enjoy the show. We're covering the most important Corona events live on social media channels.

Storytelling

Storytelling

Every event gets featured by influencers we work together with. This ensures users will feel the events sunny vibes when visiting the story section on the website.

Corona
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Social by default

We built a social hub that pulls in all conversations from different social media channels about Corona and combined them in one functional place. An additional way to stay up to date on live events and get an impression at what others are saying about Corona.

Corona
 
Corona

Corona in your pocket.

Creating a perfect responsive version for the new Corona website was a no-brainer for us. It’s optimized for all different devices with location based tools to find your next sip of Corona faster than you can say “¡Hola!"

 
 
"The mix of bold flat elements, neat interactions and some tiny details to discover, we created a fun to use design that ensures a perfect user experience on all different devices."
— Dominik Maier-Posch, Interactive Art Director