Share Project

Sevenfriday
Watches

E-Commerce & Brand Website

 
Browser

“Sevenfriday isn’t just about badass watches, its about living that lifestyle too. So, to really bring this idea to life for our audience we created this story driven and sales focused website, along with intricate e-commerce functionalities."
— Lukas Petrovic, Project Manager
 
 

In-House Photography

Photography and Social Media Content is kind of a big deal. So, to ensure that the look and the feel of the brand remain consistent on several social channels, as well as the website, we made sure to create a seamless connection between the two. We are producing content for Sevenfriday on a frequent basis. We aren’t just taking photos we’re creating stories, building characters, and helping the brand become alive.

In-House Photography
In-House Photography
In-House Photography
In-House Photography
"Every shoot for Sevenfriday was planned to the last detail. From, moodboard to post-production we made sure to perfect everything from hiring the right tattooed model to the perfect amount of contrast."
— Maddy Ritchie, Social Media Photographer
Content

Content

A content-driven, digital brand strategy requires a lot of storytelling. Besides the website, we're working on frequent social media and content productions for Sevenfriday. Every shoot has been thought out from the location, to the model, even right down to the wardrobe.

Storytelling

Storytelling

To make the brands story accessible and for users to experience the Sevenfriday lifestyle, we're using strong storytelling modules throughout the page.

E-Commerce

E-Commerce

A complex E-Commerce system ensures that Sevenfriday watches can be ordered from 53 different countries. Direct connectivity to different wholesale partners was the key to success for this project.

 

53 countries. 8 languages. 4 currencies.

When starting this project, we had to figure out a way to cover a complex and existing system of different wholesale partners, warehouses, and logistics processes via one central online shop. Behind the scenes it’s complex, but up front it’s an effortless user experience.

Sevenfriday<br >Watches
Browser
Product pages for premium products

Product pages for premium products

Conversions are key. Especially, when selling a premium product online. You have to ensure that all possible questions are answered and all details are shown. Just like the Sevenfriday watches, we paid attention to detail with an extensive product page.

Social meets E-Commerce

If you ever looked on a photo on Instagram or Twitter and thought "I want that. I want that now.” Well, we just created the best solution: Social Purchasing. Now, you’re able to buy a product directly from a social hub. We pulled #sevenfriday photos from across the digital world and made them mini product pages. You can dive into the Sevenfriday social hub and shop directly from customer photos, let’s call it a crowd sourced lookbook.

Browser
Social meets E-Commerce
Sevenfriday<br >Watches

Responsive Version

M-Commerce is necessary when dealing with countries all over the world. Sevenfriday has existing fans and advocates, so the mobile version’s user experience was top priority. Bold and interactive elements. Responsive navigation that users are accustomed to. This whole package ensure that M-Commerce didn’t fall short.