Beacons on the test bench
We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.
Behind the scenes of one tweet
Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.
All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.
New York Advertising Week 2015
From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.
So yeah, we finally tried Slack too.
Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.
Awwwards Interview with LOOP
The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.
LOOP at Apple's WWDC14
An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.
Into the Wild at RE:PUBLICA 14
Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.
How to run a successful app launch campaign
In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Must Reads! Volume 5
Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.
Must Reads! Volume 4
The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.
Must Reads! Volume 3
A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.
The idea behind LOOP’s Sunny Hours
At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!
Must Reads! Volume 2
A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.
Technical aspects behind the PUMA Speed Trap
A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.
Must Reads! Volume 1
An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.
How much did LOOP's new website cost?
Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.
Why we started LOOP.LABS
We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.
Into the Wild at RE:PUBLICA 14
We sent out Roxy, Anna, Jürgen, Melanie, Marina and Roland for three days into the wild. Three inspiring days at the Re:publica 14 conference. Three days packed with input, inspiration, insights meeting people and exchanging ideas.Here's a short recap for everyone who have stayed at home.
DAY 1. HELLO RE:PUBLICA
"Wikipedia nowadays is what used to be the bible back in time. Anyone was allowed to write in it and everybody believed it."
Wise words from Friedemann Karig. And yes, Friedemann is an actual name. Peeing in the shower saves 4000 liters of water (no further source given, but according to the live poll we’re dealing with quite a few people who like to choose the shower over their toilet). Not much to learn from the Hoff except that he wasn‘t actually responsible for the fall of the Berlin Wall. Finally a wonderful performance from Sascha Lobo on how to hold political speeches. Which leaves us with one essential question: Can a man naturally grow hair like this?
Major learning on Day #1: Organic Berlin-made ice cream tastes delicious.
DAY 2. GENERATIVE WILDERNESS.
On day #2 we think bing and start small. Which in this case translates to sneaking our way into overcrowded and therefore closed speeches with kidnapped headphones. More ice cream. Very clear statements on how a Mercedes Benz should sound like. And then the meaningful finding that photos taken in a fancy wildlife lightening look different to the ones taken in daylight.
Major learning on Day #2: Range of ice cream flavors shrink when you‘re late!
DAY 3. LAST DAY.
Less data abuse and more inspirational input on day #3. To sum up the highlights: Please mind trend experts. Not everything that‘s new will blow our minds. A potential forecast on how news coverage might look like when people follow Syria Deeply‘s exceptional example. A good advice that a profound social strategy is necessary when breaking up with your partner. How to get people‘s attention when running around masked. How to get people irritated when person who‘s face you were just wearing shows up and joins crowd.
Major learning on Day #3: Wear a mask and you’ll be famous for 15 minutes.
Our key findings of 3 days at Re:publica 14 in Berlin: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.