Beacons on the test bench
We've carried out extensive tests with beacon technology hardware that supportet both, the iBeacon™ protocol by Apple and Eddystone™ protocol by Google.
Behind the scenes of one tweet
Our challenge in today's hyper-connected, fast, socially addicted world? Giving users real time content they can relate to in the moment when it matters most to them.
All I know about Oktoberfest is that there is a lot of beer involved. LOOPtoberfest was no different. Except we had giant inflatable sausages and pretzels.
New York Advertising Week 2015
From September 28 to October 1, 2015, we went to Times Square to hear how advertising as we know it is finally dead. And we couldn’t be happier.
So yeah, we finally tried Slack too.
Within just 48 hours we changed the complete team communication of 85 people in 5 different locations across the globe to Slack – here’s why.
Awwwards Interview with LOOP
The team from Awwwards held a series of behind-the-scenes interviews, to get an insider’s look at the inner workings and motivations of some of world’s top agencies, leading the future of web design. LOOP was also asked to share some insight.
LOOP at Apple's WWDC14
An exclusive sneak peek into our week in San Francisco and an insight into the super valuable knowledge that we gained from all of the sessions and labs at Apple's WWDC 14.
Into the Wild at RE:PUBLICA 14
Our key findings of 3 days at Re:publica: Wearing a mask makes you famous for 15 minutes, have a profound social strategy when breaking up with your partner and not everything that‘s new will blow your mind.
How to run a successful app launch campaign
In today’s bottomless pit of app innovations you can’t solely rely on the quality of your app to attract users. So how do you tell the world, that you have something to offer that might blow their minds?
Must Reads! Volume 5
Why shipping constantly is important, thoughts on crashing apps and breaking Twitter, a recipe for high end disruption and the story about the first 10 Apple employees.
Must Reads! Volume 4
The difference between complexity and complication, thoughts on designing user experience for touchscreens, basic strategy for digital innovation and why we should simplify the idea of big data.
Must Reads! Volume 3
A great interview for the digitally inclined, why agencies should make things people actually want, the difference between beeing in motion vs. taking action and some horrifying facts about display advertising.
The idea behind LOOP’s Sunny Hours
At LOOP, everyone in the team gets half a day off every week during the summer season over a period of 10 weeks. As a result, our team gets to enjoy the sun, the lakes or few extra hours of sleep once a week!
Must Reads! Volume 2
A wake-up call marking the end of advertising as we know it, good thoughts about the metrics of launching a product, a reminder that customers are actually human beings and a teenager that rickrolled Vine.
Technical aspects behind the PUMA Speed Trap
A look behind the scenes of the PUMA Speed Trap project, an interactive social connected experience for running enthusiasts we developed about one year ago.
Must Reads! Volume 1
An imaginary astronaut spending $1.37 million on Instagram, the “Lean” meeting principles, the future of responsive digital layout by Adobe and Duane Bray on creating great digital experiences.
How much did LOOP's new website cost?
Every now and then we get asked, "How much does a website cost?" and well, that's not easy to answer as every website entails a different scope of work. To get an idea about the efforts behind a web-project, we decided to reveal the hours spent on our all-new agency website.
Why we started LOOP.LABS
We have been thinking about starting our own space for ideas and thoughts for a while now. The reasoning for this is simple. Our agency is staffed with brilliant minds and therefore, we want to have a space to share ideas, experiments and some behind the scenes insights.
Must Reads! Volume 2
Things you shouldn't have missed last month. Inspiring articles, great stuff from the world of digital advertising or just some food for thought.
The end of advertising as we know it
Kodak filed for bankruptcy while Instagram was bought by Facebook for $1 billion. Airbnb is now filling more nights than Hilton Hotels. It seems that business ideas from the least expected players and angles will disrupt your brand faster than advertising can save it.
Great article on fastcocreate.com
Selling Value, Not Time
Clients don’t care about costs. They care about the value we create for them, so that’s what we should be asking them to pay for. A short e-book full of simple but powerful points about the benefits of a value-based approach to pricing.
Found at onlydeadfish.co.uk
Being Digital Demands You Be More Human
For lots of companies, consumers are a mass of 0s and 1s that represent online behavior that can be collected, analyzed and targeted. But the one thing companies seem to keep forgetting is that customers are actually human beings.
Read this article on blogs.hbr.org
The launch is dead
Launches carry substantial risks. The perceived rewards from a launch always skew rationality in the most toxic way possible. The thinking is this: “The last time we had a nice bump was when we did a launch. Therefore, we should do an even bigger launch." Related to this line of thinking is the “People won’t care unless we launch something."
Some interesting thoughts from layervault.com
Is Coding the New Second Language?
Kids may know their way around a computer, but in order to get a job in the new economy, they will have to know how to write a program, not just use one.
Read this article on www.smithsonianmag.com
"I think I broke something."
How a teenager rickrolled Vine.
Developer Will Smidlein managed to upload a full-length version of Rick Astley's Never Gonna Give You Up onto Vine, exploiting a loophole in its system. In a blog post titled "I Think I Broke Something: The Story of Rickrolling Vine", Smidlein apologised to Twitter's engineering team for the jape.
Read the blog post on throwww.com