Turning a limited-edition icon into pure hype
Where Italian espresso culture meets Porsche performance, wrapped in bold design inspired by legendary Martini Racing liveries.
When two icons lead their class, Porsche and La Marzocco, come together — the result is craftsmanship, culture, and aesthetics firing on all cylinders.
Inspired by Legends
Fusing the worlds of motorsport, espresso, and craftsmanship into one seamless creative direction, we’ve turned Martini Racing’s iconic livery into a visual thread.
Hype, Unfiltered
From HYPEBEAST to Wallpaper*, the campaign made waves. Culture, design, and lifestyle media worldwide covered the drop — proof that hype needs heart and soul.
More than a product drop — a cultural heat moment where design, community feels, and storytelling came together to fuel a global conversation.
