We worked on a new brand initiative for Simply Good, which meant a complete new take on content, social media, and bright new website. We worked across all of our departments to bring Simply Good to life and contributed to brand image and audience building.
The website for this brand needs to function as a content hub, where people could experience Simply Good and engage with the wide range of products. It is a platform for recipes, idea sharing, and a healthy, holistic lifestyle. The art direction and functionality mirrors the feeling in the content. The result is engaging and informative.
Building an audience was key to all initiatives that we undertook for Simply Good. Through content built around pure food and the possibilities it presents for people, we managed to build up an engaged, new audience for the brand. Content was consistent on the website and social media channels.