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LOOP offices

Manner — Sweet
Centered
Digital Experience

A beloved brand that’s playfully represented digitally.

For Manner, LOOP® has built a digital experience as iconic as its pink packaging, bringing the brand to life across social channels and a redesigned website. Blending heritage with contemporary taste, the experience celebrates over a century of Austrian confectionery through playful storytelling and intuitive design, engaging loyal fans while inspiring a new generation.

Client Manner
Region Global Work
Since 2022
Services Brand Website and Social Media
Unmistakably Manner

An iconic pink deserved an equally iconic digital experience — playful storytelling, sweet interactions, and a wink of nostalgia at every touchpoint.

Learning from heritage

Rooted in over 135 years of Viennese tradition, the experience celebrates Manner’s heritage with a modern touch — honoring the original recipe, family legacy, and unmistakable sense of joy.

Iconic breed content

From content production to creator collaborations, we translate Manner's signature charm into a social presence full of bite-sized joy, turning every post into a playful brand moment that's instantly recognisable.

Creative Brand Website

From first concept to final interaction, we translated Manner's iconic identity into a website experience that's playful, intuitive, and unmistakably Manner.

Standing Apart

Created in LOOP® in-house studios, the brand visuals transform Manner's iconic identity into striking imagery with a fresh, design-led aesthetic.