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LOOP offices

PUMA x Davido
— Between the Lines


A production between creativity and culture. For PUMA, we’ve worked with afrobeats superstar Davido — creating visual content for a collection launch in the EEMEA region and capturing Davido’s pulse of music, fashion and unyielding spirit.

Creativity meets Culture

Davido ‘Between the Lines’ is a graphical studio production concept, matching Davido’s positive spirit with PUMA’s sense for culture and lifestyle vibes.