Building a digital footprint for a brand as well recognized as Corona comes with many opportunities and challenges. Through an dynamic storytelling approach, solid art direction and design, and in-depth social media positioning, we brought that Corona Summer vibe to a wide audience through digital.
The brand partners with many festivals and events, which are key to their positioning. With social activations and on-site, real-time content creation, the Corona experience was brought to life for a wider audience. Imagery and video shot on-site was produced with on-going storytelling in mind, it was distributed over a longer period.
Corona has a lot of stories to tell. Through a dynamic platform where brand image and the all important Summer vibes shine through, we created a digital space where the beach feeling can live all year. With a few catchy features and clear art direction, Corona can come to life for users to experience and engage with. The sunshine never stops.
We explored Germany's hot spots for Summer through the eyes of some of Corona's key influencer partners. This content approach makes the brand accessible, yet aspirational for the target group and helps with solid positioning that lives across platforms. Storytelling content and a look and feel that fits with Corona's image, comes together in engaging video and photography.
It's easy to pass on good vibes in paradise. #ThisIsLiving #FeelFestival
The best way to end a day under the sun. #ThisIsLiving #FeelFestival
Some rituals never need to change. #ThisIsLiving #FeelFestival