We're using cookies and third-party cookies to provide you with the best possible service. By continuing to use this website, you consent with our privacy statement.

Okay!
LOOP offices

Corona —
Digital Brand Building

Digital Brand Building

Building a digital footprint for a brand as well recognized as Corona comes with many opportunities and challenges. Through an dynamic storytelling approach, solid art direction and design, and in-depth social media positioning, we brought that Corona Summer vibe to a wide audience through digital.

Event Activation

The brand partners with many festivals and events, which are key to their positioning. With social activations and on-site, real-time content creation, the Corona experience was brought to life for a wider audience. Imagery and video shot on-site was produced with on-going storytelling in mind, it was distributed over a longer period.

Website

Corona has a lot of stories to tell. Through a dynamic platform where brand image and the all important Summer vibes shine through, we created a digital space where the beach feeling can live all year. With a few catchy features and clear art direction, Corona can come to life for users to experience and engage with. The sunshine never stops.

Influencer Stories

We explored Germany's hot spots for Summer through the eyes of some of Corona's key influencer partners. This content approach makes the brand accessible, yet aspirational for the target group and helps with solid positioning that lives across platforms. Storytelling content and a look and feel that fits with Corona's image, comes together in engaging video and photography.

Corona

@corona

It's easy to pass on good vibes in paradise. #ThisIsLiving #FeelFestival

Corona

@corona

The best way to end a day under the sun. #ThisIsLiving #FeelFestival

Corona

@corona

Some rituals never need to change. #ThisIsLiving #FeelFestival