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LOOP offices

Sevenfriday Watches — E-Commerce

Brand & E-Commerce Website

When starting this project, we had to figure out a way to cover a complex and existing system of different wholesale partners, warehouses, and logistics processes via one central online shop. Behind the scenes it’s complex, but up front it’s an effortless user experience.


A content-driven, digital brand strategy requires a lot of storytelling. Besides the website, we're working on frequent social media and content productions for Sevenfriday. Every shoot has been thought out from the location, to the model, even right down to the wardrobe.


To make the brands story accessible and for users to experience the Sevenfriday lifestyle, we're using strong storytelling modules throughout the page.


A complex E-Commerce system ensures that Sevenfriday watches can be ordered from 53 different countries. Direct connectivity to different wholesale partners was the key to success for this project.