Usain Bolt x BVB
Telling the story of the world’s fastest man meeting his dream of becoming a professional footballer was an excellent platform for PUMA to get behind the content and drive the conversation. Such a huge moment in sports history required storytelling imagery and videos; as well as, strategic real-time roll out. Our team was ready to go behind the scenes and on-site.
Usain Bolt x BVB
An epic, large scale, storytelling stunt that was spread across the world of sports through on-point content, rolled out in a streamlined way. PUMA drove the conversation instead of reacting to it.
4.7Mio
Views
41.2Mio
Reach
828.000
Engagement
View Images
15 images
Authentic Content
The aim was to communicate Bolt's experience through his own POV, without taking over the event and making it too corporate or PR based. Our team created content while letting the story unfold naturally without staging many moments or over-producing shots. The key elements were Usain Bolt, Borussia Dortmund, and pure sport.
PUMA Football
@pumafootball
From day one they said he couldn’t. Once again, the Fastest rips up the rule book. @UsainBolt @BVB09 #NewLevels
243.727
PUMA Football
@pumafootball
When your love for football becomes Echte Liebe. @UsainBolt takes his career to #NewLevels with @bvb09.
103.908
PUMA Football
@pumafootball
They said it wouldn’t happen. @UsainBolt @bvb09 #NewLevels
118.793