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LOOP offices

PUMA —
Usain Bolt x BVB

Usain Bolt x BVB

Telling the story of the world’s fastest man meeting his dream of becoming a professional footballer was an excellent platform for PUMA to get behind the content and drive the conversation. Such a huge moment in sports history required storytelling imagery and videos; as well as, strategic real-time roll out. Our team was ready to go behind the scenes and on-site.

Usain Bolt x BVB

An epic, large scale, storytelling stunt that was spread across the world of sports through on-point content, rolled out in a streamlined way. PUMA drove the conversation instead of reacting to it.

4.7Mio

Views

41.2Mio

Reach

828.000

Engagement

Authentic Content

The aim was to communicate Bolt's experience through his own POV, without taking over the event and making it too corporate or PR based. Our team created content while letting the story unfold naturally without staging many moments or over-producing shots. The key elements were Usain Bolt, Borussia Dortmund, and pure sport.

PUMA Football

@pumafootball

From day one they said he couldn’t. Once again, the Fastest rips up the rule book. @UsainBolt @BVB09 #NewLevels

PUMA Football

@pumafootball

When your love for football becomes Echte Liebe. @UsainBolt takes his career to #NewLevels with @bvb09.

PUMA Football

@pumafootball

They said it wouldn’t happen. @UsainBolt @bvb09 #NewLevels