Telling the story of the world’s fastest man meeting his dream of becoming a professional footballer was an excellent platform for PUMA to get behind the content and drive the conversation. Such a huge moment in sports history required storytelling imagery and videos; as well as, strategic real-time roll out. Our team was ready to go behind the scenes and on-site.
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@pumafootball
From day one they said he couldn’t. Once again, the Fastest rips up the rule book. @UsainBolt @BVB09 #NewLevels
@pumafootball
When your love for football becomes Echte Liebe. @UsainBolt takes his career to #NewLevels with @bvb09.
@pumafootball
They said it wouldn’t happen. @UsainBolt @bvb09 #NewLevels