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LOOP offices

Wings For Life World Run

The Selfie Run

The Wings for Life World Run is a global race with 100% of the entry fees going directly to the Wings for Life Foundation for Spinal Cord Research. The race takes place in more than 30 locations worldwide and all runners start at exactly the same time. The goal for every runner is to run as far as they can and until the catcher car chases them down.

Material Design

We created a visual language for the app that provides first of all state-of-the art design, but which is also both functional and aesthetically appealing.

Live Connectivity

Connected to the technology used in the race control centre, app users receive the race countdown in real-time and can listen to the live radio while running.

UX Matters

We take user experience just as serious as visual identity to ensure an easy understanding how to interact with the app.


It was not enough that we build a product that functions, that was understandable and usable, we subtracted the obvious and added the necessary.