The Wings for Life World Run is a global race with 100% of the entry fees going directly to the Wings for Life Foundation for Spinal Cord Research. The race takes place in more than 30 locations worldwide and all runners start at exactly the same time. The goal for every runner is to run as far as they can and until the catcher car chases them down.
We created a visual language for the app that provides first of all state-of-the art design, but which is also both functional and aesthetically appealing.
Connected to the technology used in the race control centre, app users receive the race countdown in real-time and can listen to the live radio while running.
We take user experience just as serious as visual identity to ensure an easy understanding how to interact with the app.