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15 Aug '13

Must Reads! Volume 3

Michael John, CEO

Things you shouldn't have missed last month. Inspiring articles, great stuff from the world of digital advertising or just some food for thought.

Ashton Kutcher’s thoughts on start-ups, retweets and digital trends.

If your keen on all kinds of digital inspiration, you shouldn't have missed this interview with Ashton Kutcher. Hear his thoughts on start-ups, the power of retweets and digital trends.

25 minutes video at theverge.com

Make things people actually want

Make things people want instead of make people want things. But how do agencies transition to an innovation-led product development model, especially when it's highly disruptive to the current agency model?

Good articel on digitalmarketer.asia

Being In Motion vs. Taking Action

Motion is when you’re busy doing something, but that task will never produce an outcome by itself. Action, on the other hand, is the type of behavior that will get you a result. But if motion doesn’t lead to results, why do we do it?

Good thoughts at medium.com

10 Horrifying Stats About Display Advertising

Did you know that you are more likely to survive a plane crash than click on a banner ad? This is one of many stats to outlining the effectiveness of display banner advertising.

Some insightful statistics at hubspot.com

Michael John

LOOP's CEO. Founded the agency at the age of nineteen. Digital advertising addicted. Creative. Sleepless. Entrepreneurial. Always looking for awesome ideas.

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