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A3 Travel in style

Facebook Campaign

Travel in Style

Invite a co-driver and take the chance to test-drive the new Audi A3 for a week, finishing off the week with a short-holiday in a Design Hotel.

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Travel in Style

A strategy to ensure virality

The campaign's goal was to give existing Audi fans a reason to bring their friends into the community. With a viral mechanic, the campaign led to massive growth of the community.

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A strategy to ensure virality
Design Hotels

Design Hotels

To attract the key target audience of design lovers, we teamed up with Design Hotels and integrated their hotels into the campaign's story. Users had the chance to select one of ten Design Hotels with the chance to win a weekend there.

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Design Hotels