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French’s
Food Service

B2B Web-Portal

French’s<br >Food Service
 

THREE UNIQUE BRANDS COMBINED IN ONE WEBSITE

French’s Food Service brings the Frank’s RedHot, Cattlemen’s, and French’s brands to operators all across the United States. They seek to inspire chefs with recipes tailored to all types of restaurant dining, and offer simple business solutions such as Inspirators and signature “Plus One” flavor ideas to set their customers’ businesses apart.

Project goal

The overall goal was to produce a streamlined, beautiful website that went beyond the basic functionalities needed to communicate with the restaurant business community. The end result was an interactive platform that provides multiple touch points between French’s Food Service and professional chefs, bringing the focus into a culinary perspective rather than simple brand promotion.

 
French’s<br >Food Service
 

Combining brands

The individual look and feel of Frank’s RedHot, Cattlemen’s, and French’s was carefully considered in the design of each brand section. Common elements throughout the product overview pages and detail pages tie these areas back to French’s Food Service while simultaneously maintaining the brands’ identities.

French’s<br >Food Service
 
"The relaunch of this website elevates all the French’s Food Service brands to a new level of presentation through intelligent design and a great user experience."
— Danielle Steck, Project Manager
Structured Design

Structured Design

Frenchsfoodservice.com was designed to be navigated, with a highly structured layout and compartmentalized content.

Latest technology

Latest technology

Parallax effects, smooth hover states, and an intuitive content management system keep French’s Food Service on trend.

Content is King

Content is King

Recipes, articles, tips, and history are all elegantly communicated throughout all segments of frenchsfoodservice.com

French’s<br >Food Service

Responsive? of course

User experience should never be compromised across devices. A responsive design was imperative for maintaining the best relationship between French’s Food Service and its customers.

French’s<br >Food Service