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Ja! Natürlich

Organic Food meets Digital

Ja! Natürlich
We wanted the users to feel what we picture when thinking about Ja! Natürlich as a brand but also as an ambassador of a healthy lifestyle.
— Anna-Maria Liebenwein, Client Service Director
Content meets structure

Content meets structure

The whole website is built on a grid system that structures all sorts of content in various sized and styled boxes. Instead of using solid background colors and the famous style of "flat design" we kept it fancy and added small elements that describe the content.

Brand communication

Ja! Natürlich is active in all common social networks like Facebook, Twitter and Instagram. Being worried about the "non-social-network-users", we came up with the idea of reviving the good old guest book with a digital twist. Users are able to share organic ideas, show their upcycling images or simply show that they like Ja! Natürlich as a brand.

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Being on social networks encourages people to get in contact with a brand. Ja! Natürlich covers even more than that.
— Christian John, Front-End Developer
Ja! Natürlich

Touchable interactive tools

The Ja! Natürlich tools are 100% custom made. We designed every single one from scratch to generate a consistent style within their brand guidelines.

Ja! Natürlich

Custom Made Interactive Tools

We've created these hand made tools to add some kind of authenticity to the whole interactive experience of the brand. Every part of the design is build out of shapes to keep it flexible and covered with several textures and styles. Some people would maybe call it skeuomorphic heaven – we call it digitally handmade.

Ja! Natürlich
We carved every pixel into the right shape – it almost feels like you can touch each tool and feel the wood.
— Melanie Daveid, Interactive Art Director
Ja! Natürlich
Handcrafted design

Handcrafted design

A natural feeling and almost touchable elements communicate the organic values of the brand.

Tools & Technology

Tools & Technology

Latest technology and fancy tools especially built for Ja! Natürlich contrast the natural screen design.

Social Interaction

Social Interaction

Transparency is a core value of Ja! Natürlich which can be accessed by social interaction.

Tech Talk

Combining the client's back end with the concept of interactive tools and social connections required a massive collaboration. We kept track of everything that needed to be developed and worked closely together with the client and internal development team.

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