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What's in
your nature?

Social Engagement

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What's in your nature?

What's in your nature?

For PUMA's latest global Football campaign, we used Facebook as the main digital platform to engage with our target consumers and communicate about the main product introductions. As a core element of the campaign, we created a Facebook-Application to engage football crazy kids around the world. The campaign asks the consumer to join the team of their favorite football hero and find out, "what’s in your nature".

Virtual Training Sessions

After joining the team, football crazy kids were invited to take part in virtual football training sessions held by their football hero every two weeks over a period of 3 months.

360° interactive product shots

360° interactive product shots

The app features the latest products in an extensive and impressive way. 360° shoots allow the user to explore the boots from every different angle.

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360° interactive product shots
We rolled out this campaign to international markets within just a few weeks, including different language versions and country assets.
— Anna Maria Liebenwein, Client Service Director