What's in your nature?
For PUMA's latest global Football campaign, we used Facebook as the main digital platform to engage with our target consumers and communicate about the main product introductions. As a core element of the campaign, we created a Facebook-Application to engage football crazy kids around the world. The campaign asks the consumer to join the team of their favorite football hero and find out, "what’s in your nature".
Virtual Training Sessions
After joining the team, football crazy kids were invited to take part in virtual football training sessions held by their football hero every two weeks over a period of 3 months.