Next Generation Running App
Daredevils and Speed Demons wanted
With PUMATRAC, we created a unique running application with a sophisticated and user-friendly design from scratch. The app redefines traditional functions that runners depend on for their running apps and it's designed to motivate runners to get out of the door and discover ways to get the most out of a workout.
Outrun your Excuses
After the run, the app shows your personal stats and your run score. It keeps track of what you’ve done, and helps you look forward to what you can do. Sharing your run with friends on Facebook or Twitter never looked so good. Friends can now compare each other on the leaderboard and with integrated Tictrac technology, PUMATRAC analyses how external conditions affect your running performance.
Pebble Smartwatch Connect
If your Pebble watch is connected to your iPhone, then you are ready to go and distance, time and average pace will automatically appear on your Pebble smartwatch.
Creating a new running app platform from scratch takes a lot of conceptional groundwork. With PUMA, we went through many steps within a detailed discovery and conception process, analyzing the market, interviewing the target audience, and playing around with different user experience solutions to finally arrive at the perfect approach for PUMATRAC.
Design & Technology
One of the most important things while designing and developing the app was our complete willingness to create a totally new running experience for the next generation of runners. The design of the app as well as all of the associated platform features reflect its unique approach to running. PUMATRAC is made to inspire people to run, not just track their activity.
Covering the entire process from conception to design and development, LOOP was also responsible for activating PUMATRAC throughout the regions where it was initially launched. With a media plan driven by social engagement while focusing on EEMEA regions, we aimed to spread the PUMA running app across the target audience within a very short period of time.
One month before the global launch of the app, we began introducing PUMATRAC with a prelaunch website, featuring some of the main functionalities with short catchy teaser videos.
Not only was the PUMA running app developed by LOOP, our team also created the entire digital environment surrounding the app. We designed a modern and responsive product website as a central platform for PUMATRAC. Additionally, there is also an extensive back-end system where all runners can log-on and access their running stats or personal insights. Check out puma.com/pumatrac!