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Audi S1 quattro

Rallye Legend Campaign

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Rallye legend campaign

Rallye legend campaign

On July 11, 1987, rally legend Walter Röhrl stepped on the accelerator of the nearly 600 hp Audi Sport quattro S1 and ascended the mountain in just 10 minutes and 48 seconds. For Audi Austria, we created a Rallye Legend campaign, searching for a brand ambassador who was invited to interview Walter Röhrl exclusively.

Audi S1 quattro

On the Audi Sport quattro S1’s very last outing, Röhrl smashed all records in the United States’ most famous hill climb: In a breathtaking drive, he became the first person to climb the 2,000 meters in altitude in under 11 minutes, consequently leaving his indelible mark on motorsport history.

Audi S1 quattro
Audi S1 quattro
Audi S1 quattro
Audi S1 quattro