Share Project

Experience of a Lifetime

Connecting Digital to Real-Life

Browser
Reckitt Benckiser offers young people the opportunity of lifetime

Reckitt Benckiser offers young people the opportunity of lifetime

Reckitt Benckiser is is offering students and those early in their career to have an experience of a lifetime – climbing Mount Kilimanjaro, trek the Great Wall of China, cycle from London to Paris or Hike the Inca Trail, as part of a charity challenge adventure. The opportunity can be won via a competition on a special microsite we did for Reckitt Benckiser. LOOP gave the winners a GPS tracking system and created a real-world connected microsite, showing their experiences in real-time.

Browser

Tracking the experience

All winners documented their Experience of a Lifetime via blogging, taking pictures and little videos they make along the way through a special mobile version of the website. Additionally they carried a GPS tracker so users got real time coverage of their journey on the website’s map.

Tracking the experience