Experience of a Lifetime
Connecting Digital to Real-Life
Reckitt Benckiser offers young people the opportunity of lifetime
Reckitt Benckiser is is offering students and those early in their career to have an experience of a lifetime – climbing Mount Kilimanjaro, trek the Great Wall of China, cycle from London to Paris or Hike the Inca Trail, as part of a charity challenge adventure. The opportunity can be won via a competition on a special microsite we did for Reckitt Benckiser. LOOP gave the winners a GPS tracking system and created a real-world connected microsite, showing their experiences in real-time.
Tracking the experience
All winners documented their Experience of a Lifetime via blogging, taking pictures and little videos they make along the way through a special mobile version of the website. Additionally they carried a GPS tracker so users got real time coverage of their journey on the website’s map.