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Creative Factory

Digital Approach and Event Branding

PUMA Creative Factory

The PUMA Creative Factory has launched a new campaign inviting ambassadors and bloggers to create environmentally friendly and sustainable clothing. Events were initiated in Moscow, Dubai, South Africa and India to name a few. Together with PUMA's team, LOOP created the full campaign design and a supporting website that acts as the central digital hub for the Creative Factory, showcasing the ambassadors, events and workshops.

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PUMA Creative Factory

Desert Workshop in Dubai

The workshop was an introduction to one of the newest developments in environmentally-friendly clothing printing, Lumitype Print Process. Lumitype needs to be exposed to sunlight during the printing process so what better venue for the ambassador workshop than the desert?

To be given so much creative freedom by a client allows for so much inspiration. We put so much love and care into the details when designing and creating the elements and artworks for this project.
— Claudia Moser, Art Direction

Shots from the Workshops

Some images from the PUMA Creative Factory Workshop in Moscow, Russia.

Shots from the Workshops
Shots from the Workshops
Shots from the Workshops
Shots from the Workshops