Digital Approach and Event Branding
PUMA Creative Factory
The PUMA Creative Factory has launched a new campaign inviting ambassadors and bloggers to create environmentally friendly and sustainable clothing. Events were initiated in Moscow, Dubai, South Africa and India to name a few. Together with PUMA's team, LOOP created the full campaign design and a supporting website that acts as the central digital hub for the Creative Factory, showcasing the ambassadors, events and workshops.
Desert Workshop in Dubai
The workshop was an introduction to one of the newest developments in environmentally-friendly clothing printing, Lumitype Print Process. Lumitype needs to be exposed to sunlight during the printing process so what better venue for the ambassador workshop than the desert?
Shots from the Workshops
Some images from the PUMA Creative Factory Workshop in Moscow, Russia.