Share Project

Speed Trap

Social Connected Event

This project is an extraordinary example of the endless possibilities to connect real-life events with the digital world. LOOP created a socially connected speed trap, giving consumers the chance to run at the same speed as Usain Bolt and share their results on social networks.

Connecting real-world events with the digital world allows us huge potential to engage consumers over more than a single touchpoint.
— Michael John, CEO
Facebook Connected

Facebook Connected

When coming home from the event, users had the chance to tag themself with Facebook connect to get their result in the highscore list.